Panel Discussion: Marketing and Promoting Yourself
9:30 a.m. – 10:30 a.m., Saturday, June 1
Geoff is an award-winning professional photographer in the Washington, D.C. area. Geoff has photographed President Barack Obama, Super Model Kendall Jenner, Actress Rosario Dawn, Actress Neve Campbell, Actress Gabrielle Union, Six Time MLB All Star Prince Fielder, and Republican Presidential Candidate John Kasich among others. His corporate clients have included Audi USA,, Give Local America, the National Park Foundation, and USA Today.
His fine art photography has been featured by Exposed DC, Glen Echo Photoworks, the Art League and Del Ray Artisans in several exhibitions. His photography and photographic insights have also been featured in PetaPixel, NikonRumors, UK Magazine Digital Photographer, the Huffington Post, and Digital Photography School.
He is also a digital marketing pioneer, who has helped brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs via Livingston Campaigns. In addition to his works for brands, he has authored three books on social media and marketing, including Welcome to the Fifth Estate, and has spoken at numerous national and international marketing conferences. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.
He started and sold social media boutique Livingston Communications (2009). He has won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, MarketingProfs, and an Axiom Award. The social fundraising projects he has worked on raised more than $225 million.
As a marketer, he has advised numerous top brands, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. Nonprofit clients include the American Red Cross, the National Park Foundation, United Way of America, Live Earth, The Case Foundation, the Robert Wood Johnson Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project.
In 2016, he helped start-up Meyer-Optik Goerlitz raise more than $600,000 on Kickstarter to restore its historic Trioplan f2.9/50 to the market. He has also supported Top 100 Worldwide Advertising Photographer Cade Martin.